Nintendos marketing effort for Wii Fit has earned them 3 awards for their PR campaign of the game at the MCV awards in London over the weekend. Nintendo took home the wards for best PR team, Marketing Team and Game campaign, all for the successful hig...
Nintendo took home the wards for best PR team, Marketing Team and Game campaign, all for the successful high-profile exercise game released worldwide last year. Highlighting the marketplace success of the game, Wii Fit came in at the number one position once again in the UK charts posted by Chart-Track for a third week in a row despite launching exactly 12 months ago in the land of pork pies and lorries. MCV are an industry-focused trade magazine for video game retailers in the UK.
Source: MCV
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