Wii cracks 50,000 Down Under, DS is Number #1

Nintendo has sent word that the during the December retail period, the Nintendo DS Lite cemented its #1 position, trouncing all competitors in both the handheld and home console market. This December, with success after success throughout the year, placed the Nintendo DS as the highest selling games console of 2006.

On the Wii front, Nintendo confirms that 50,000 Wii units where sold in the 3 weeks the Wii was on shelf, recording the biggest launch of a video game system in Australian history. To put this into perspective, the GameCube sold over 160k in its entire life time down here.

Full Press Release inside

Australia, Melbourne, Jan. 15th, 2007 – In the critical December retail period, the Nintendo DS Lite confirmed its #1 position in Australia, trouncing all competitors in both the handheld and home console market. This is a trend that continued throughout the year, making the Nintendo DS the highest selling games console of 2006.*

This growth was supported by ground-breaking Touch Generation software such as Dr Kawashimas Brain Training: How Old Is Your Brain? and the nintendogs franchise; as well as the strengthening of established franchises with all new Pokmon games and New SUPER MARIO BROS..

This creative and innovative drive came to a climax on December 7th when Nintendo reshaped the home entertainment and video game landscape with the launch of its heralded Wii home video game console.

Once released, Wii officially broke the Australian record for the biggest launch of a video game system in history. In a few short weeks Wii has established itself as the current must have item. Demand quickly outstripped supply and although new stock shipments are constantly arriving, the Wii remains a very hot item with Nintendo managing to sell over 50,000* units in just 3 weeks of December.

We promised innovation and creative thinking. We promised to bring gaming to the masses and make interactive entertainment relevant to a broader audience. We promised we would disrupt the industry, explains Rose Lappin, Director of Sales and Marketing. I think we have delivered on these promises.

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