Weak Chinatown Wars launch irrelevant says Reggie
Lacklustre sales figures for Grand Theft Auto: Chinatown Wars have been brushed aside by Reggie Fils-Aime, who has argued that long-term sales will be the true test of the titles success
In an interview with Kotaku, Reggie stated that "In the handheld space, with Nintendo platforms specifically — whether its Game Boy Advance or Nintendo DS — the fact is that first month sales really dont matter…So, first month doesnt matter in the handheld space as long as its a high-quality game, which Chinatown Wars is, has some continuous level of marketing support — whether its retail marketing, consumer marketing, online — as long as you keep the buzz going it will continue to sell millions and millions. And thats my expectation for Chinatown Wars. As long as the team at Take Two and Rockstar give it a long life, it will do very well."
Chinatown Wars was the first GTA project made exclusively for a Nintendo system since the Gameboy Advance, launching three months ago on March 20.
Source: Kotaku
