Response to Wii price deduction "very strong"Reggie

While it is too early to give exact numbers, Nintendo of America President Reggie Fils-Aim thinks the price cut and key software released this quarter will finally nudge undecided consumers into getting their home console

After staying at the same price since launch, last month the first price cut was announced for the Wii, which took effect in North America, Europe and Japan, but unfortunately not here. The reason for the cut was most likely a combination of the two recent price cuts to the Xbox 360 and Playstation 3, along with slowing sales of Nintendo’s home console. Although we don’t have any exact statistics on whether the cut has helped the latter problem yet, Reggie Fils-Aimé has reported that early signs are definitely positive.

"The consumer response has been very strong to the price reduction," he said. "There are literally millions of consumers out there who want a Wii and had been on the sidelines. They’d been waiting for that little nudge to go out and pick it up – the price decline, the sampling, the launching of key software like Wii Fit Plus – we believe it’s what’s pushing them over the edge to get into the category."

While Wii Fit Plus is dated for October 15 here, we still have no word on New Super Mario Bros. Wii, Nintendo’s other big title this quarter.

Source: Financial Times