NX Revealed Early to “Reinforce Commitment” to Hardware

Nintendo of America’s Executive VP of Sales Scott Moffitt has recently gone on record about the Nintendo NX’s strange, early reveal. Everything in the interview is all about keeping their core gamers confident in the big N’s direction, and laying to rest any rumors that smartphones are where the company is focusing in the future.

Normally, we wouldn’t have taken that step of telling people we are working on the next system, but we wanted people to know we remain committed to the dedicated game device business.

Talking about the early reveal, Moffit mentions the that it was intended to assure gamers that Nintendo has not lost their core focus.

Going back to the reveal, it was important for us to reinforce to our loyal game fans out there that we remain committed to the world of dedicated game platforms.
We believe there is magic that occurs when you have a marriage between the hardware, operating system and game content itself. It was important for us to recommit, on behalf of our game fans, to that business. We didn’t want people to think we were migrating away from that core principle, which is we believe in the power of dedicate game platforms and we are going to remain in that business.

Moffitt goes on to say that smartphones, despite their massive userbase, simply don’t offer the same experience that a dedicated system can offer.

So fans, rest assured, Nintendo may look like they’ve jumped the gun on the NX announcement, but it served the purpose of showing their commitment to traditional console gaming. Looking forward to some real details in the future? Let us know below!

Source: Examiner