Nintendo President admits Miitomo hasn’t been explained very well

Miitomo will be Nintendo’s first smartphone application slash game when its released next year in March.

Nintendo revealed the game at a investor briefing not too long ago and well, even new Nintendo President Tatsumi Kimishima believes they could have showed it off a bit better.

I don’t think we have been able to successfully communicate what we’re trying to do at this point, I think normally if you look at the smart device business, applications are not advertised, they’re not promoted, you just open up the app store and boom, there’s a whole bunch of new apps. It’s just like, ‘Here they are!’, and they’re delivered to you. Taking time and money and effort to create large commercials around smart device applications has not been part of this business traditionally.”

So what are Nintendo going to do to make sure everyone knows just what Miitomo is – well the delay until March is part of the strategy.

I do believe that we need and want to do exactly that, though, which is why we previously announced that we’d delay the launch of Miitomo until March of next year. From now until that time we’re going to be thinking about what we’ll do to promote this application, and what we can do to make sure that it is understood by our prospective consumers.

Mr Kimishima still believes that Miitomo is something that will get people talking, literally and the Mii characters are  great way to do it.

We believe [Miitomo] is something that’s going to get people wanting to, through the use of these very well known Mii characters, speak and communicate with their friends, And when they’re using Miitomo it’s going to be easier to do some of the Miitomo features if you have a Nintendo Account. It’ll be easier to reach out and talk to your friends. Once you have that account set up I think it’s a very easy transition for folks to want to then register for My Nintendo so they can start earning points.

Despite December only just beginning it really isn’t all that long to until March, we can’t wait to see what Nintendo try with Miitomo and how its received.

Source: Time.com