Nintendo enlist Kieren Perkins to promote More Brain Training

Nintendo Australia has announced that Kieren and Symantha Perkins will be featuring in the advertising campaign promoting More Brain Training. The game is in stores today and Nintendo are going all out with television commercials, print advertising and outdoor media. “”Kieren (multiple Olypmic Gold Medallist) and Symantha are the perfect people to help highlight the entertaining and accessible nature of the Touch! Generations brand””, say Nintendo Australia. “”They are a fun, irreverent, Aussie couple that embody all of the wholesome core values of the Nintendo brand.”” Nintendo Europe recently enlisted Australian Nicole Kidman to promote the DS there as well.

Press Release inside Nintendo DS maintains its dominance in the Australian market and continues its appeal to an ever widening audience through the Touch! Generations series of games.

Nintendo Australia is now pleased to announce that Kieren and Symantha Perkins will feature in their extensive campaign for the upcoming Touch! Generations title More Brain Training from Dr Kawashima: How Old Is Your Brain?, which is released today for SRP$A49.95. This ongoing campaign will include television commercials, print advertising and outdoor media.

Swimmer, Kieren Perkins, won two Olympic gold medals in the 1500m, the first in Barcelona in 1992 and the second in Atlanta 1996, as well as a silver medal in 2000 in Sydney, making Perkins the first Australian male swimmer to medal at 3 consecutive Olympic Games. Perkins, a well known media personality, is a board member of Swimming Australia, an Executive Board member of the World Olympians Association and a board member of the Australian Sports Commission. Perkins was awarded an OAM in 1993 and spends countless hours supporting charitys including Starlight Foundation where he is a board member. He is also listed by the National Trust as an Australian Living Treasure.

“”Having used the original Dr Kawashimas Brain Training game for a while now, I was genuinely looking forward to all of the new ways I could exercise my mind. More Brain Training is the perfect way for me to continue my Brain Training workout, while keeping the activities fresh and interesting.””, explains Kieren.

Symantha Perkins is a journalist, model, TV personality, charity ambassador and a mum to 3 kids – Georgia 10, Harry 8, and Charlotte 2. Throughout her career, Sam has been a positive role model for real women and inspired Australians across the country.

“”Its great to see a company like Nintendo, which would traditionally focus on my three young kids, creating a product that will actually benefit me. Its also great to see my brain age getting better than Kieren’s!””, reveals Symantha.

More Brain Training from Dr Kawashima: How Old Is Your Brain? is packed with all new brain training techniques. With more new ways to train your brain, this title is the sequel to the already successful Dr Kawashima’s Brain Training: How Old Is Your Brain?. Over 12 million people globally are currently including Brain Training in their daily lives.

Players can train their brain through exercises such as Memorise 5 x 5, Speedy Symbols, Correct Change, Days and Dates, Missing Symbols, Masterpiece Recital or the classic Rock, Paper, Scissors, which features voice recognition.

“”Kieren and Symantha are the perfect people to help highlight the entertaining and accessible nature of the Touch! Generations brand””, explains Rose Lappin, Director of Sales and Marketing, Nintendo Australia. “”They are a fun, irreverent, Aussie couple that embody all of the wholesome core values of the Nintendo brand.””