New loyalty programme, Club Nintendo successor part of Nintendo and DeNA’s deal

Part of todays big announcement in regards to Nintendo’s smart device plans included talk about just what else exactly DeNA will be doing for Nintendo aside from making games.

DeNA will be a huge part of Nintendo’s new membership service, one that will not just work on the Wii U and 3DS but also smart devices and the NX. This new membership service will a loyalty program which is set to replace Club Nintendo.

Nintendo, together with DeNA, will jointly develop a new membership service which encompasses the existing Nintendo 3DS and Wii U systems, the new hardware system with a brand-new concept, NX, and smart devices and PCs, and Nintendo will be the primary party to operate this new membership service.

Unlike the Club Nintendo membership service that Nintendo has been operating, the new membership service will include multiple devices and create a connection between Nintendo and each individual consumer regardless of the device the consumer uses. This membership will form one of the core elements of the new Nintendo platform that I just mentioned.

The new programme should be rolled out this year as will games on phones and tablets, they hope.

Source: Nintendo