More awards for Nintendo

Nintendo have picked up three more awards with Game Developer magazine ranking the company’s Kyoto studio number one in its first ever list of top studios worldwide and PRWeek awarding Nintendo twice in the PRWeek 2008 Awards including Campaign of the Year. More inside Nintendo’s Kyoto studio is well deserving of the top developer award, having been most responsbile for the company’s sudden return to the top and being the driving force behind moving Nintendo into the casual age, developing titles such as Wii Sports, Wii Play and Brain Age among other well known and more traditional titles.

Sales data, review scores and a survey of industry professionals was used to determine the rankings. At the PRWeek 2008 Awards, Nintendo and PR Firm GolinHarris were awarded with Campaign of the Year and Consumer Launch Campaign of the Year for the Wii’s launch PR campaignWii Launch: How Wii Helped Nintendo Get Its Game Back.

PRWeek said the campaign was a textbook case for any launch campaign, crediting Nintendo’s efforts to convince reporters and the public that the Wii was a video game system for people who didn’t normally play video games.

The awards also recognised the targeting of consumers on MySpace and the ambassador program which placed the system in the hands of gamers, mothers and large inter-generational families, who spread information about the system through blogs and word of mouth.