Iwata: E3 briefing could have been better

Nintendo president Satoru Iwata has admitted Nintendos E3 show could have been better and that they are still trying to improve it

While Nintendo’s E3 2009 Media Briefing was chock full of content like Super Mario Galaxy 2, Metroid Other M, New Super Mario Bros and more, the actual presentation left much to be desired. Something that Iwata says is because it’s hard to capture the charm of certain games.

“As for the media briefing at E3, of course we had many internal discussions after that. Honestly speaking, none of us at Nintendo thought that our presentation at E3 was as good as it could have been. It is apparent that we could not fully convey the charm of our products. In the past, Wii Sports and Wii Fit were naturally able to convey their appeal on stage since it was something no one had ever seen or imagined before. People seemed to capture the appeal of Wii Sports instantly and although there was some initial confusion with Wii Fit, its appeal did get through to the audience afterwards.”

New Super Mario Bros was singled out as a tough one to show, everyone knows how Mario Bros plays but it’s not until you play it, not see it that the multiplayer element clicks. Nintendo are now looking at ways to improve those presentations.

Goomba on the left just watched the 2009 Conference

“Now we strongly feel that we need to look into finding a better way to demonstrate the products’ appeal better at E3 in these times where more people are watching it online via web cast not only in the U.S. but all around the world, than the number of audience who actually watch it in the theatre. In that sense, we learned many lessons from this year’s E3 show. After the media briefing, we had a domestic trade briefing in Japan. There we disclosed the black Wii console and red Nintendo DSi, which made a big buzz among game fans. It is also an important lesson for next year.”

The conference this year was terrible to watch, the audience wasn’t into it, the set was small, it didn’t have any atmosphere and games were shown in an odd order. Nintendo at least recognize that more than just the people at the theatre watch the presentation and will work on making it better in the future.

Source: Nintendo Everything