Brain Age Sells Big

Released last year in Japan, and more recently in the rest of the World, Brain Age(TM): Train Your Brain in Minutes a Day for the Nintendo DS, has been selling like hot cakes.

Since its release in Japan last year it has sold over 3 million copies. Since its release earlier this year in the USA it has sold over 600,000 copies while in Europe another 500,000 plus has been sold. All up it has sold well over 4 million copies world wide, & it dosen’t seem to be slowing down at all. Sales are still strong the world over.

Its great to see these Non Games coming from Nintendo selling so well as it means Nintendo’s New philosophy is working.

To read the full press release, click the continue reading. REDMOND, Wash., Aug. 10 /PRNewswire/ The latest craze to sweep the planet is Brain Age(TM): Train Your Brain in Minutes a Day for the portable Nintendo DS(TM). Selling more than 4 million units worldwide, including 600,000 in the Americas, 3 million in Japan and 500,000 in Europe, the top-selling title redefines how millions of people now think about video gaming.

Brain Age first took Japan by storm with its edition that includes a series of math and memory puzzles designed to keep the mind agile. Even after selling 3 million copies in the 15 months since launch, Japanese sales are not showing any signs of slowing. The title was launched in the Americas and Europe this year and maintains a similar trend of steady weekly sales. Around
the world, game players, baby boomers and seniors are intent on keeping their minds sharp by making Brain Age part of their daily routine. For many of them, Brain Age is the first video game theyve ever played, showing Nintendos efforts to expand the audience of players is highly successful.

Brain Age is so easy to pick up and play, regardless of your experience level, says George Harrison, Nintendo of Americas senior vice president of marketing and corporate communications, whose Brain Age has improved to age 20 (the best score you can achieve). You can play it for 10 minutes or an hour and keep yourself feeling sharp. As a baby boomer, its like a treadmill for my mind.

Brain Age is a cornerstone of Nintendos new Touch Generations brand, which helps gaming newcomers identify which titles might be appropriate for them. The second title in the brain-training series, Big Brain Academy(TM), launched in the Americas on June 5 and already has sold more than one quarter million units. Both titles have helped to lay the foundation for Nintendos
upcoming Wii(TM) console, which also will include fun, simple games that everyone in the family will want to try.