Australian Video Game Market and Nintendo DS Wins

The Interactive Entertainment Association of Australia (IEAA) announced today that Australia's interactive games industry posted sales of $861 million in 2005. The popularity of computer and video games continues to grow, with a 5% increase in sales o...

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The Interactive Entertainment Association of Australia (IEAA) announced today that Australia’s interactive games industry posted sales of $861 million in 2005. The popularity of computer and video games continues to grow, with a 5% increase in sales over calendar year 2004.

Statistics compiled by independent market research group GFK Australia show that sales of video console games grew by 5% in value over 2004; personal computer games sales grew by 10%; and sales of video game console hardware grew by 9% in 2005.

“”In a highly competitive sector, video games continue to increase share of the consumer entertainment dollar and these figures highlight the consistent year onyear growth of the interactive games industry”” said IEAA CEO Chris Hanlon.

Last friday night (24th Feb), the stars of the interactive games industry were recognised at the inaugural IEAA awards held at the Sheraton on the Park, Sydney. The awards acknowledge the sales and marketing achievements of the interactive games industry in a gala black-tie function.

Nintendo Australia won 4 awards in total, including
Best Selling Adventure, Super Mario 64 for the Nintendo DS,
Best Selling RPG, Pokemon Emeraldfor the Gameboy Advance,
Best Selling Simulator Nintendogs Dachshund & Friends for the Nintendo DS,

…And finally the big gong and I think many wouldn’t of expected this…
Best Selling Handheld Console Nintendo DS.

A complete list of the awards including the above mentioned can be found by clicking “”Continue Reading””.

  • Best Selling Adventure
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    • Grand Theft Auto: San Andreas PS2 Take 2 Interactive
  • Best Selling Action
    • Star Wars Battlefront II PS2 Electronic Arts
  • Best Selling Racing
    • Gran Turismo 4 PS2 Sony Computer Entertainment
  • Best Selling Sports
    • WWE Smackdown vs Raw 2006 PS2 THQ
  • Best Selling RPG
    • Star Wars Episode 3 Revenge of the Sith PS2 Electronic Arts
  • Best Selling All Other
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    • Buzz: The Music Quiz PS2 Sony
  • Best Selling Home Console
    • PlayStation 2 Sony Computer Entertainment
  • Best Selling Handheld Console
    • Nintendo DS Nintendo
  • Best Selling Strategy
    • Age of Empires III Windows PC Microsoft
  • Best Selling Action

    • Battlefield 2 Windows PC Electronic Arts
  • Best Selling Adventure
    • Grand Theft Auto: San Andreas Windows PC Take 2 Interactive
  • Best Selling RPG
    • World of Warcraft Windows PC Vivendi Universal Games
  • Best Selling Racing
    • Need for Speed: Most Wanted Windows PC Electronic Arts
  • Best Selling Simulator
    • Flight Sim 2004 Century of Flight Windows PC Microsoft Handheld Games
  • Best Selling Adventure
    • Super Mario 64 Nintendo DS Nintendo
  • Best Selling Racing
    • Need for Speed Underground Rivals PSP Electronic Arts
  • Best Selling RPG
    • Pokemon Emerald GBA Nintendo
  • Best Selling Simulator
    • Nintendogs Dachshund & Friends Nintendo DS Nintendo
  • Editors Choice Award
    • Resident Evil 4 PS2 THQ
  • Players Choice Award
    • Half Life 2 Xbox Electronic Arts
  • Best Marketing Campaign
    • Juiced Multi-format THQ

Source: IEAA

Daniel Vuckovic

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