325,000 Wii’s sold over opening weekend in Europe

Nintendo Europe has issued a new press release with updated sales figures, the Wii has been revealed to have sold through a massive 325,000 units in two days across all of Europe. Many stores sold out over the initial weekend of sales. The most impr...

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Nintendo Europe has issued a new press release with updated sales figures, the Wii has been revealed to have sold through a massive 325,000 units in two days across all of Europe. Many stores sold out over the initial weekend of sales.

The most impressive news is that the Legend of Zelda: Twilight Princess sold over 240,000 on the launch weekend, that means 74% of Wii owners now own that game in Europe. Wii Play also sold well with over 50% of people buying the game. Impressive stuff Europe, we hope to have figures for Australia soon.

Full Press Release inside

13th December 2006 Wii made its highly anticipated debut across Europe on Friday 8th December, with thousands of people desperate to get their hands on Nintendos new console.

As the must-have product for the festive season Wii was an instant hit. Attracting vast crowds and selling out in stores all over Europe in just a matter of hours, a breathtaking 325,000 units were sold in the first two days making it the fastest selling home console in history.

Demand for Wii has been so great that shops all over Europe had large queues forming outside for up to three days before the launch and hundreds of shops opened their doors at midnight on launch day to allow gamers to get their hands on Wii. After just one weekend on sale, shops across Europe sold out of Wii consoles and daily shipments are now arriving across Europe to replenish stock.

The Legend of Zelda: Twilight Princess proved to be a favourite for avid gamers, with 240,000 copies snapped up over launch weekend in Europe, representing 74% of all hardware purchasers. Wii Play was also a big hit with over 50% of people buying the game (which includes a Wii Remote) along with their Wii console.

Laurent Fischer, Marketing Director for Nintendo Europe commented:
“”Wii has become an overnight success in Europe with people of all ages rushing out to get their hands on the console. Even at this early stage it is clear that Wii is delivering on its promise to expand the gaming market, with a uniquely diverse audience all keen to experience the sensation for themselves.
“”For those who were unable to buy Wii during the launch weekend, rest assured more stock is already on its way and we are doing everything possible to ensure that a steady supply of Wii units is shipped to stores across Europe throughout December and into 2007.

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Commenting on the launch Tim Ellis, Head of Games, HMV UK said:
“”The demand for Wii has been truly amazing, and the official launch at our Oxford Street store was one of the biggest events we’ve ever staged there. HMV has received a huge amount of customer pre-orders – beyond anything we’ve ever seen before, including from family shoppers as well as dedicated Nintendo gamers. This suggests that while Wii is obviously one of the must-have items this Christmas, it also has the potential to appeal to a huge mainstream audience over the longer-term.””

Wii mania in Europe follows the phenomenal success of Nintendos console in the Americas and Japan, where over a million units have been sold in just three weeks. In the Americas, where the console launched on the 19th of November, 600,000 consoles were sold in the first 8 days from launch. The Japanese launch saw similar success with around 400,000 units being shipped to stores for launch day and selling out during the first morning on sale. After just a few days of sales in Europe the Wii seems to be achieving similar success.

While Wii enjoyed a hugely successful launch, Nintendo DS also had a record-breaking week with 515,000 units sold across Europe last week, which is not only the highest week’s sales since the consoles launch but also the most any console across all formats has ever sold in a week! Nintendos handheld phenomenon has taken Europe by storm since its release in March 2005, with over 8.5 million consoles now sold across Europe.

Source: Nintendo Europe

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Daniel Vuckovic

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